Welcome to Three Blondes Floral Co!

Hi, I’m Kelsy — founder, floral designer, and the heart behind Three Blondes. Pictured with me are my husband of 12 years and our three daughters — the “Three Blondes”.

Our story began in 2020, growing organic flowers on less than 1/8 acre in our front yard in Bloomington, Indiana, on land that had been in my family for over a century. What started as an experiment quickly became something more — a way to connect with my heritage, my community, and the natural beauty all around us.

Floral design runs in my blood. My great aunts owned a flower shop in Southern Indiana, and I grew up surrounded by the gardens of my mother and grandmothers. Working with flowers feels like coming home — every single time.

After two years of farming, life called for a shift. I took a step back from growing to find balance and focus solely on the design aspect of flowers. We spent a year in both Scottsdale, Arizona and Longmont, Colorado, where I got to do freelance design work with renowned wedding designers in both States, taught floral design classes and even worked on a flower farm again.

Eventually, we felt the pull of home. We love Bloomington and the beautiful community of our hometown.

It’s been a dream of mine to open a flower shop for over 10 years and I’m beyond excited to open the doors of Three Blondes Floral Co’s very first brick-and-mortar flower studio right here in Bloomington. Our space is a love letter to locally grown flowers, thoughtful design, and meaningful connection.

We offer daily arrangements, floral subscriptions, wedding and event design, curated gifts, and seasonal workshops — all rooted in beauty, intention and nature.

Thank you for being here and for supporting this dream. I believe so deeply in the magic of flowers to tell stories and bring people together. I can't wait to share that magic with you.